People can expect to see a large screen TV for sporting events, interactive fountain, performance area and more central bus station in Hemel Hempstead town centre within three years.
The news comes after Dacorum Borough Council has agreed the Hemel Hempstead Town Centre Strategy 2014-2017.
The interactive fountain will be for children to play in as water sprays out of the ground at regular intervals.
Work is already underway to improve the experience for town centre visitors and to create a more natural flow for pedestrians in the area.
The strategy agreed at a recent meeting of the council’s cabinet marked a key stage in these plans.
The council has now approved the next phase of changes that will take place to transform the town centre into a vibrant, family friendly destination.
The Hemel Hempstead Town Centre Partnership, made up of businesses in the town centre, will play a vital role in delivering the strategy as will the Town Centre Team from Dacorum Borough Council.
Councillor Anthony McKay, member of the Town Centre Partnership, said: “We want businesses to work in partnership with us and each other to create a place people want to visit with their families to be entertained, both day and night.
“The council has committed over £30 million to the regeneration of Hemel Hempstead town centre.
“With the work in the Old Town now complete and the first stage of the Marlowes Zone due to be finished in December, this strategy moves us another step closer in evolving Hemel ready for the future.”
If you are a business interested in joining the Town Centre Partnership or would like more information email town centre manager Shelly Ford at firstname.lastname@example.org