Things got cheeky in Tring at the weekend after upmarket lingerie boutique Gorgeous hosted a competition in aid of a cancer charity.
Boutique owner Elle Terry-Dawson invited ladies of all ages to bare their bottoms with a chance to win a photo shoot for the shop’s new website launch, plus lingerie and a bottle of bubbly.
She said: “We’re going to upload the photos on to Facebook, and the one with the most ‘likes’ will be considered the winner.”
The ladies were asked to donate £1 to Breast Cancer Care in exchange for a snap, a cupcake and a glass of fizz.
The aim of the competition – as well as raising money for charity – is to find a website model for the launch of Gorgeous’ new online shop.