Boutique is first in county to stock cult ‘pheromone’ perfume

Berkhamsted boutique Amelie is the first shop in Hertfordshire to stock the cult fragrance Escentric Molecules
Berkhamsted boutique Amelie is the first shop in Hertfordshire to stock the cult fragrance Escentric Molecules
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A clothes and accessories shop in Berkhamsted High Street is the first in Hertfordshire to stock a scientific perfume which reacts to the wearer’s pheromones.

Amelie, which is run by partners Sharon McIlroy and Jon Wessendorff, was first chosen by Escentric Molecules as one of its stockists last month and since then it has been flying off the shelf.

German perfumer Geza Schoen created the fragrance Molecule 01 using a single aroma molecule Iso E super, which reacts with a person’s pheromones to create an individual scent.

The perfume has a loyal following, but fans could previously only get their hands on a bottle at Liberty and Harvey Nichols in London.

As well as Molecule 01, Amelie stocks additional scent Escentric 01 that uses a concentrate of the molecule layered with other notes.

Sharon, who has owned the shop for eight years, said: “I feel very privileged to be one of the first stockists.”

An 100ml bottle retails at £66.