Brown sign victory for Apsley’s Frogmore Paper Mill

Summer Fayre at Frogmore Mill.
Summer Fayre at Frogmore Mill.

A heritage site says the long-awaited introduction of brown tourism signs around Hemel Hempstead will help it attract more visitors.

Frogmore Paper Mill in Apsley has long campaigned for a sign to direct tourists to its difficult to find base in Fourdrinier Way. But thanks to team fundraising and the co-operation of one of the mill’s trustees with the county’s highways agency, signs have now sprung up from the Plough roundabout on Two Waters Way and on the way into the town from the A41.

Visitor services manager Peter Burford said: “If there has been a consistent negative from visitors, it is that they struggle to find us. We hope the signs will direct a few more visitors and help us a little bit.”

The venue also holds its annual Autumn Fayre on Sunday, with wood-turning demonstrations, hand papermaking displays and much more on offer.

Gates are open from 11am to 4pm. Entry costs £1 for adults and 50p for children.