NATWEST has appointed two new specialist directors as it rejigs its services for small businesses in the Luton area.
Lewis Finch has been appointed director, business banking and David Ellinor director, commercial banking for South Bedfordshire and North Hertfordshire.
They are based in the bank’s base at The Village, Butterfield, in Luton.
Business banking is for firms that turnover up to £2million while the commercial arm handles businesses turning over between £2m-£25m.
Mr Finch runs a team of 13 managers while Mr Ellinor has a team of 10.
Mr Finch said: “We are changing the way we serve the Luton SME marketplace by providing management support to what we perceive to be two distinct markets. In doing so we are placing our most experienced managers, who are all local to the area with those customers who can benefit most from their knowledge and business contacts.”
Mr Ellinor added: “We remain committed to supporting our Luton based customers and their business aspirations. The closer we can get to our customers, the better we can support them.
“We believe this new local proposition, with dedicated experienced managers focusing on the business and commercial channels, will strengthen further our existing customer relationships and attract new business to the bank.”