Nick plots steady course for company’s growth

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IT’S been a great year for Nick Obiajulu, pictured, since he picked up the new business accolade at the 2010 Dacorum Awards.

Not only has he moved out of his home office into the shiny new Maylands Business Park but the website design company he runs is entering into an exciting new joint venture.

Nick, 30, of Admiral Way, Berkhamsted, is the MD of Now Design, which specialises in the design and development of websites for a growing list of customers as far away as Sheffield and Sussex.

Now Design was set up in October 2008 after the Hemel Hempstead company Nick worked for as head of development went into liquidation.

Although it was at the start of the credit crunch, the move to go it alone was a great opportunity for the former computer information and systems design student.

“The website side of the business was strong and some of the customers were left in limbo by the liquidation, so I thought it was an opportunity,” said Nick.

But he said one of the lessons was not to over-extend his business and take things steady when thinking about expansion. Nick is the only full-time employee at Now Design but he has a network of freelancers he can call upon.

In the fast-moving world of web design and social media, Nick’s advice to companies is to carry out website redesigns every two or three years.

“It’s all about visibility and marketing, he said.

Now Design also helps companies mainly in the small to medium sector of the economy learn how to use Facebook and Twitter, how to take internet payments and how to get greater visiblity through internet search engines.

One of the great benefits of moving into the new Maylands Business Park, just off Redbourn Road, is that it is a hub of advice and a ready made network of other companies.

Now Design and one of Nick’s business park neighbours, uPrint, are teaming up for a joint venture to create starter packs for small businesses. “It’s going to be called Dacorum Cube and it will include work on a logo, business cards and a website for a fixed price,” Nick explained.

And he advises other would-be entrepreneurs who want to work for themselves to give it a go.

But he added: “It’s a lot harder work than you think. People say I can decide for myself but I’m up before them and working afer they have finished. But if you are passionate about your idea and strong minded about where it’s going, give it a go.”

> To see Natalee Hazelwood’s video interview visit www.hemeltoday.co.uk/news/business