The crime commissioner for Herts has been blasted on TV for trying to create a McDonald’s force by inviting firms to sponsor police cars, uniforms and equipment.
The scathing comments were made on BBC One’s latest edition of The Sunday Politics by Labour’s Richard Howitt during a regional segment of the show.
The East of England MEP later wrote on social networking website Twitter: “Tory Herts PCC wanting sponsorship for police cars and uniforms could see a McDonald’s force.”
Herts Police and Crime Commissioner David Lloyd had not replied to this website’s calls for his response to Mr Howitt’s comments at the time when this article was published.
But in a report earlier this year, he said: “Treated with caution and care, our assets may provide branding opportunities for appropriate businesses.”
He also wrote in the Police and Crime Plan that he will establish a Business Development Unit to explore new ways the force can partner with businesses in Herts.
He said: “Finding new and innovative ways of securing funding will ensure that the people of Hertfordshire can continue to enjoy exceptional policing as well as low taxes.”
There has been some public concern about the sponsorship plan – which would include the endorsing products, according to the report.
But Mr Lloyd writes: “In times of reducing budgets and sustained austerity, I pledged to the electorate that I would keep taxes low and keep quality of service high.
“Where there is potential for sources of income which are currently untapped I must at least explore them.”