A brewery faces running out of beer in the last few days before Christmas.
Last year things were so tight for Tring Brewery that it has this year stepped up production by a quarter to try to cope with anticipated demand for its quaffable ales.
“Last year we were only left with a little of our Side Pocket for a Toad,” said Ben Marston, the company’s marketing and communications manager.
“People should get in here early because we’ve increased supply by 20 to 25 per cent but there is still a chance we could run dry.”
It takes the brewery at Dunsley Farm, London Road, 12 days to brew a run of beer and the plant is already steaming along at full capacity churning out 50,000 pints a week.
This year Tring’s special Christmas ale is called Tringle Bells, a 4.2 per cent alcohol by volume (ABV) beer made with Bramling Cross hops.
“We had never used ‘Tringle’ before and it seemed so obvious,” said Mr Marston.
The company supplies its range of beers to “a few hundred” pubs within a 30 mile radius of Tring as well as independent off-licences.
The brewery is this year celebrating 20 years in business and it recently won an award from the National Museum of Pump Clips for the beer pump advert for its special Olympic brew, the 4 per cent ABV called On Track.