HIGH Street stores are slashing prices in the run-up to Christmas to draw in cost-conscious shoppers during a time of economic austerity.
In Berkhamsted High Street Laura Ashley has at least 30 per cent off everything with some fashion items going for just half price.
Nearby women’s clothes store Boltons has 30 per cent off all winter stock, while Ann Marie’s across the street has prices cut by 50 per cent on selected items.
The store’s sales advisor Jane Soones said: “We opened a new shop in Hitchin during the middle of the recession in March last year.
“I would say we are doing fine in both shops.”
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