Dixons is going ‘headlong’ into challenge of another year

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Hemel Hempstead-based electrical giant Dixons Retail reported a year of mega losses but the boss reckons they’re making ‘significant progress’.

The multinational firm, based in Maylands Avenue, recorded a total loss before tax of £115.3 million for the year to April 30 after taking into account include costs of restructuring and other items totalling £209.8 million.

Dixons group chief executive Sebastian James says the company is in transition from ‘survivor to winner’. Underlying profits were up and Mr James says he is pleased with progress.

Mr James said: “The year ahead offers many fantastic opportunities for us and we have plans which touch every part of our business to make things better, easier and faster.

“I believe that many of our stores are now among the very best in the world, but I recognise that we need to make sure that the experience in our stores is completely consistent – from Truro to Tromsø; every day we must find new ways to surprise, delight and improve the lives of our customers.”