Dog owners in Tring are sitting up and taking notice of a new grooming business.
Chiltern Groomers, in High Street, has started offering a loyalty card scheme for the proud owners of pampered pooches.
The start-up company opened up at Christmas when Jo Cunliffe, originally from Luton, moved from the back of a pet shop to expand into new premises.
Now Jo, 29, has been so blown away by the support she’s had from the local community she’s started giving 20 per cent off every fifth full grooming appointment.
She said: “It helps that the owners here really seem to put their dogs first and so I’ve tried to reward my customers with a scheme as thanks for their continued business.”
Chiltern Groomers has specialist equipment like a height adjustable hydraulic bath which eliminates the need for lifting larger breeds.