The Co-op is offering the unique chance to create and design a sandwich that could go on sale in Co-operative Food stores nationwide.
Shoppers and budding product designers of any age can visit The Co-operative’s Good with Food website from Monday to submit their idea for a new limited edition sandwich, their list of ingredients and say why they love their culinary creation.
The shortlist for the potential new Co-operative own-brand sandwich will be selected from entries submitted by September 20 by a panel of in-house foodie experts, and the winning sandwich will be announced in October with production planned for early 2012. The winner will also collect a cool £1,000.
Earlier this year, The Co-operative was named Convenience Sandwich Retailer of the Year at the British Sandwich Awards for the second year running.
There’s a Co-operative Food store in every postal area in the UK, so the winning sandwich could potentially be enjoyed by millions of UK customers!
Ideas for the new sandwich could be inspired by a creation that shoppers have already tried and tested at home, or by an unusual combination of ingredients that entrants have discovered work well together.
The ideas could range from marmite & marmalade on a bloomer or a sausage & mash wrap to pastrami & pickle on tomato bread to banana, cream cheese & chutney on rye.
The Design a Sandwich competition will run alongside The Co-operative’s Favourite Food awards, in which customers can vote online for their favourite Co-operative own-brand product in a variety of categories throughout August and September, with the overall winner being announced at the end of September.
Shoppers taking part in the voting will be entered into a prize draw to win £50 in Co-operative vouchers.
Visit www.goodwithfood.co.uk/favourite from Monday for all details.