Car trader fined £5k for false advertising

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A MAN who tried twice to sell a car by advertising the wrong mileage has been fined £5,000 after a successful prosecution by Herts Trading Standards.

Richard Mizon, of Minoan Drive, Hemel Hempstead, was also ordered to pay £894 in costs at Watford Magistrates Court on Monday.

He sold the Fiat Punto with an approximate mileage reading of 71,360. On the same day the buyer checked the MOT history of the car on the Directgov internet site and found that an MOT in May 2008 showed the mileage as 83,558.

The buyer returned the car and was given a refund. Later he saw the same car being advertised on the internet with the same incorrect mileage.

He contacted Trading Standards, who found that the vehicle was still being advertised with the wrong mileage seven weeks after the buyer returned it.

In mitigation, Mizon claimed that mistakes were made but he was now retired having traded for nearly 50 years with an unblemished record.

County Councillor Richard Thake, who oversees community safety, said: “I hope these financial penalties serve as a deterrent to anyone thinking of committing similar offences. It is not only upsetting for the victims but damaging to the businesses of honest traders.”