Designer shop is popping up in Tring

Tring Pop Up sale organised by stylist Dilly Carter. PNL-141016-105316001
Tring Pop Up sale organised by stylist Dilly Carter. PNL-141016-105316001

A mum is bringing a taste of London’s shopping scene to Tring in the form of a pop up store offering the latest designer fashions at a fraction of the price.

The first event was held last month from Dilly Carter’s home in Church Yard and was a hit with the market town’s fashion conscious.

Tring Pop Up sale organised by stylist Dilly Carter. PNL-141016-105326001

Tring Pop Up sale organised by stylist Dilly Carter. PNL-141016-105326001

Dilly, who has run her own concierge company for the last eight years , which has taken her into the world of personal shopping and styling, said: “After working locally I realised that pop ups were only happening in London and that Tring and the surrounding areas were missing out.

“There are lots of empty shops with nothing going on in them. So while they are empty this provides an opportunity to create a pop up - utilising the space while the shop is empty and bringing high quality goods from clothing to luxury homewares and jewellery to one place.”

Mum-of-one Dilly, 33, hosted the first event, which includes new and pre-loved goodies, from her home to gauge public demand for the shopping experience.

“They made £1,800, which is amazing for a tiny little sale. I thought, we are onto something here,” she said.

“I decided to grow the pop up and invite more companies to sell at the next one with the idea of travelling around the surrounding villages, towns and counties.

“This is a great way of bringing something new but very current to Tring and gives people something once a month to get excited about.

“Each month will have different stock on sale, from cakes to jewellery, designer clothing to hand painted furniture.”

All of the goods offered for sale are hand-picked by Dilly herself to ensure only high end products are on offer.

“I have got an idea of what type of event I want it to be,” she said. “I don’t want it to become a glorified car boot sale.

“The idea is that is it only designer and branded goods. It is high end, rather than it being a car boot type charity sale.”

The venture is also a chance for small businesses, who sell online, to try face-to-face retailing.

The next pop up event is on Saturday, October 25 from 9am to 5pm in the empty shop next door to The Akeman in Akeman Street, Tring. There will be designer womenswear, menswear and homeware on offer.

Dilly also has plans for future pop up sales in Berkhamsted and Chesham.

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