Technology company steps in to help Berkhamsted businesses access better broadband after lack of success with BT

Northbridge Road, Berkhamsted PNL-140325-175842001
Northbridge Road, Berkhamsted PNL-140325-175842001

A voice and data technology firm in Berkhamsted has come up with a solution for businesses in the town who are crying out for faster broadband.

Just2Connect has used its expertise in the field to take matters into its own hands after lobbying communications giant BT for more than a year to get it to provide access to a high speed fibre network on Northbridge Road in Berkhamsted at a reasonable price with no success.

Managing director Terry Martin said: “We have experienced this problem previously and solved it by sharing a leased line. Deploying the same solution in Northbridge Road means businesses can now benefit from ultra fast broadband at a fraction of the cost.”

Previously, businesses could choose between a standard BT broadband circuit, more suited for homeowners, or forking out in excess of £3,000 to have a leased line installed – not to mention hefty annual rental fees which can amount to around £5,000.

Richard Brash owns Northbridge Road IT firm Brash Solutions and he realised Terry’s company could help after they got talking at a Berkhamsted Business Leaders meeting.

The brand new 1,000 mb leased line is set to go live in April, and there is still opportunity for other businesses on the road to buy a share in the new technology.

Call Terry on 01442 573030 or email for more information.

But it still doesn’t look like BT is planning to lay new cables for some time. Spokesperson Paul Hayward said: “When planning where to invest in fibre broadband, we look at a number of criteria

“Unfortunately it’s more difficult to make a commercial case for fibre deployment in areas with lower population density, or where the costs of deployment are very high.”

Those concerned about their broadband speed can register with the Connected Counties broadband project for Herts and Bucks at

Terry said: “I don’t think BT are interested in laying new cables because there’s no competition from Sky or Virgin. Why would they? There’s no infrastructure, and they need to go where there’s investment. I know we’ll have BT Infinity on Northbridge Road one day, but there’s no telling when.”