Hemel Hempstead company Vanarama has announced a three-year sponsorship deal with the Football Conference.
The Conference’s three divisions – which now includes Hemel Town FC after their brilliant promotion last season – had been looking for a new sponsor since the termination of the previous deal in February. After seven years, the new partnership will see the competition’s traditional names brought back. The three divisions shall now be known as the Vanarama Conference, Conference North and Conference South.
The partnership will see the commercial vehicle specialists take the naming rights for all 1,476 games a season across the three divisions in 2014-15.
The deal is a statement of intent for Vanarama joining Barclays Bank plc and Sky Bet as one of only three title partners of the top tier of English football. Vanarama will use the Vanarama Conference platform to further build rapid UK wide awareness and understanding of its business via the League’s established media platforms.
Vanarama.co.uk is part of the Autorama Group of companies and is specialists in van, pickup truck and car leasing, where customers lease their vehicles instead of buying them.
Andy Alderson, Vanarama.co.uk’s managing director, said: “With the Construction sector predicted to play a major role in the growth of the UK economy over the next few years Britain’s van drivers, our customers, will be at their busiest since the peak of 2007.
“Our research shows a clear fit between our customers and football fans UK wide and as soon as I became aware of this unique opportunity to become such an important part of the national game I just had to get involved.”
Brian Lee, chairman of the Football Conference said: “I am sure I speak for the whole of the Football Conference family, in welcoming such a competitive and innovative brand as Vanarama, to become our new Title Sponsor. We all look forward to working with Andy and his first class committed team to establish a partnership going forward which will be of major benefit to both over the next few years. Branding is a key element in this sponsorship for Vanarama, who will now be able to link their rapidly growing name, allied to our national sport through our position in it, backed with vibrant media coverage.”